Every category and vendor against the three months before. Pick a category to see who it's paid to.Get your diagnosis

Kesar & Clay

Cass online
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Where your money goes, Michael.

₹12.11L a month going out

Average of the 3 months to 30 Sep 2026 · −14% on the 3 months before (₹14.08L a month)

Fastest-growing cost: Marketing and advertising. Pick it below to see who it’s paid to.

Share of spending, last 3 months

By category

Average a month, biggest first. Pick one to filter the vendors.

Last 3 monthsThe 3 months before

Biggest vendors

Average a month over the last 3 months, against the 3 before

  • EmployeesSalaries and staff costs₹3.20Labout the same
  • Meta AdsMarketing and advertising₹1.32L+52% on ₹86,921
  • Google AdsMarketing and advertising₹70,914+52% on ₹46,803
  • Mansarovar WarehousingRent₹60,000about the same
  • Amazon Seller ServicesMarketplace and payment fees₹52,811+8.3% on ₹48,755
  • Delhivery LtdShipping, packaging, courier₹42,436+9.0% on ₹38,937
  • RazorpayMarketplace and payment fees₹10,609+9.0% on ₹9,734
  • ShopifySoftware, cloud and internet₹9,000about the same

Money out against sales, month by month

Where a bar stands above the line, more went out than you sold that month. The last 3 months are in full colour.

Money outSales